P5 D

P5 – Learners plan the development of their own social media website, including d) production plan with launch date

The production of my social media website will be carried out over 8 months in total. This will involve combatting several stages throughout the process, such as establishing user trust in my site. This means that the first impression in which potential customers will have about my website is essential for establishing the trust of my users. I therefore took into consideration that a clean design which has a professional look will let visitors of my site know that it is legitimate. Design is a trust factor that helps establish credibility even before they interact with my site. If my business doesn’t have a professional look, users will most likely look elsewhere for a similar product or service.

During the production stages I will also carry out user/customer testimonials. For instance, many companies frequently post testimonials from happy customers. Testimonials build trust by showing how other people have used and recommended the company’s product. I will use this on my own social media website and will place this at the bottom of my homepage. These testimonials will act as a “building block” to support my websites reputation.

Below is an example of how customer testimonials are presented on a current website.

 

 

 

 

 

 

 

 

As discovered online, it is essential that the first impression of the website users is valued as this is very important when targeting consumers. They will either be drawn in and recommend the site to others, or they will be uninterested and not look to share their view or if so, in a negative light.

A recent study by Google found that the website sections that drew the most interest from viewers were as follows:

•The institution’s logo. Users spent about 6.48 seconds focused on this area before moving on.

•The main navigation menu. Almost as popular as the logo, subjects spent an average of 6.44 seconds viewing the menu.

•The search box, where users focused for just over 6 seconds.

•The site’s main image, where users’ eyes fixated for an average of 5.94 seconds.

•The site’s written content, where users spent about 5.59 seconds.

•The bottom of a website, where users spent about 5.25 seconds.

 

Therefore, a good first impression leads to longer visit duration. I will use this information to make sure the 6 elements listed here look great on my own designed website.

 

The launch date for my website will be 18^th April 2018. This ensures that following the scheduled 8 months for production, I will still have time to resolve any issues following this which would need to be sorted before the launch date. For instance, if the website still needs more time to be spent on the development before actually being released, this will be available.

Gant Chart for Production of App

Above I have produced a Gant Chart in order to show a clear demonstration of the timescale in which I will work on each stage of the production process for designing my new app. For instance,  I will work on the planning and design for the first two weeks, before moving onto the development process of my app. Alpha testing will use up three weeks of the production process, whereas Beta testing will take four weeks as this is considered a more complex feature to focus on. Following this I will then move onto Marketing in weeks 6-8, Publishing/ Distribution in weeks 8-11 and the Post- Release Schedule from weeks 11-15. This aspect requires the longest amount of time throughout the production process as it is the last topic to focus on. Therefore when this is finished I am left with time to go over the necessary aspects which I may have needed more time to work on, if necessary.