P3 A

P3 A – Explore commercial uses for social media websites, including a) advertising

 

Display Advertising

Display advertising on social media is the use of web banners or banner ads placed on third party websites. These banners can consist of static or animated images, as well as interactive media including videos or audio messages. Display advertising uses demographics and location targeting- using the person’s cookie and browser history to determine location and interests to target appropriate ads to Facebook, Twitter and Instagram. This therefore enables the adverts to become more effective, as the user is more likely to find interest in the topics involved or products being sold.

 

Facebook Advertisements

Facebook advertising statistics and facts

Total number of active Facebook advisers: 4 Million Advisers

Percentage of all Facebook pages that advertise on Facebook: 6%

Percentage of Facebook advertisers that come from outside the US: 70%

Growth in Facebook advisers from 2015-2016: 50%

Percentage of Facebook advertising budgets that is dedicated to mobile: 57%

Average Facebook Ad click through rate (CTR): 0.9%

Average Facebook Ad cost per click (CPC): $0.64

Average Facebook Ad cost per thousand impressions (CPM): $7.29

Average Facebook Ad cost per app install (CPI): $3.85

Global click through rate on a Facebook mobile app install ad: 0.6%

Percentage of brands that promote their Facebook posts: 75%

The statistics found were last updated on 06/12/2015

 Source: https://en-gb.facebook.com/business/products/ads

Twitter Advertisements

Twitter Advertising Statistics

Percentage of Twitter’s revenue that comes from mobile: 86%

Number of active Twitter advertisers: 130,000

Percentage of total Twitter advertising purchased that belongs to Promoted Tweets: 88%

 

Offline sales increase attributed to promoted tweets: 29%

Advertising revenue per thousand Twitter timeline views: $1.77

Number of ad requests Twitter gets monthly on Mo Pub: 335 billion ad requests

Number of devices Twitter places ads on monthly through Mo Pub: 1 billion devices

Number of countries/ territories that the Twitter ad platform is available in: over 200

Increase in website clicks from a Twitter ad when it doesn’t include a hashtag or @ mention: 23%

Twitter’s share of the global digital advertising market: 0.84%

Twitter’s share of the global digital advertising market: 2.6%

 

The statistics found were last updated on 12/15/14

 Source: https://www.lynda.com/Twitter-tutorials/Advertising-Twitter/429632-2.html

 

 

 

 

 

Instagram Advertisements

 

Instagram Advertising Statistics

When conducting a study, it was found that 8% of accounts on Instagram are fake. The same study showed how 29.9% of accounts are ‘inactive’, meaning they post one or fewer photos or videos in a month.

When Instagram introduced videos, more than 5million were shared in 24 hours.

Instagram Marketing Statistics

48.8% of brands are on Instagram. This was predicted to rise to 70.7% by 2017.

When looking at the top brands in the world, 90% of these have an Instagram account.

96% of US fashion brands are on Instagram

Outside China, almost 50% of Instagram users conduct product research on social media

Engagement with brands on Instagram is 10 times higher on Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter

Over a third of Instagram users have used their mobile to purchase a product online- making them 70% more likely to do so than non-users

32% of US teens list Instagram as their most important social network, more than any other social network

50% of Instagrammers follow brands, making them the social networkers who are most likely to do so
Source: https://business.instagram.com/