P4 C

P4 – Generate ideas for their own new social media website including c) Target user/membership

Despite the fact that my personally designed website has a chosen demographic, it is ultimately involved with a public interaction. This means that although I am targeting my site towards those of a specific category, it cannot be helped if others interact as socialising online generally includes the entirety of the general public- those who are male and female and of various different ages.

I have decided that the target user/ membership for my social media account will be those who are aged between 18-23 and see an interest in socialising online. The youngest users of my app will still be adults as they are aged 18 and I have decided this due to the nature of my website. This means that because the aim off my app involves people meeting up to socialise (with their pets), this would be very dangerous for children to be involved with due to the possible issues involved. Such problems include the issue of those online claiming to have an identity which is false, and ultimately leading to the idea of meeting up when they are not who they say they are. The target demographic includes those up to the age of 23. This is because I believe that those older will not be so interested in the purpose of my new app/site.

Those using the app can be male or female as it is not relevant within the aim as to whether you are male or female. Therefore, each are in the target demographic as it is not a main necessity within the site to be of a particular gender.

It is essential that the target user/membership of my new social media website share similar interests to one another, which fit in with the purpose of the site. This means they will have a clear interest in socialising with others online, as well as the topic of animals which is ultimately what they will be discussing the majority of the time they are using the app or online website.